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    4 Ways to Use Tech to Dramatically Improve Brand Engagement

    If you are an online business owner or an internet marketing professional, you already know that the competition for customer attention online is an uphill battle. The “contest” to maintain and gain more online engagement has gotten steeper and steeper every year since the dotcom bubble burst back in the early 2000s.

    The introduction of Web 2.0 platforms and social media just made the competition much worse because virtually anyone with access to the internet can now become a content publisher. To be able to compete at all, higher quality content is necessary and you may need to hire professional content copywriting services as well.

    Here are some tips that you can follow to improve brand engagement through technology:

    1. Know the average attention span of internet users

    The average attention span of people online has become shorter in the past two decades. It is now estimated that a typical internet user will spend an average of only 8 seconds per page.

    Some do not even bother to follow links shared on social media and simply rely on the headlines. If you own a website, you can confirm this based on the analytics report of how long visitors stay on the pages of your website. This is a problem that results in low conversion rates.

    Some researchers have pointed out that the problem is really not about people’s deteriorating capacity to focus per se but rather the presence of multiple distractions online. People are forced to multitask while on the web.

    People can still have the focus to read long articles, watch long videos or even peruse complicated technical papers, but they tend to ignore most of the “white noise” flooding their social media news feeds every day.

    You may focus only on the types of content that receive higher traffic and more attention from online users. If you know these types of data, you can design your website and content marketing more efficiently.

    2. Compare conversion rates

    In terms of creating public awareness for your brand, sponsored ads featured on social media are an excellent option because they are highly precise and require less effort compared to other strategies such as email marketing and content marketing.

    However, according to AdWeek, despite the high level of brand awareness and traffic that social media ads bring, their average conversion rate is only 0.7%. In comparison, organic search and email marketing campaigns have 1.95% and 3.19% conversion rates, respectively.

    You can improve your social media conversion rate if you also improve brand engagement. Either you do it to have an effective strategy. You may simply focus on the strategy that brings the highest conversion rate. For example, if website content marketing brings the highest conversion rates, it is justifiable to allocate more for copywriting costs.

    3. Personalize your marketing approach

    Your potential customers are likely to pay more attention to the products you are selling if you personalize your approach. Obviously, it is impossible to know all about the relevant information about your target market. Or, is it? Well, you do not need to do it manually anyway.

    Many marketing and advertising campaigns can be personalized by using data collection algorithms. For instance, Amazon algorithms record the browsing and buying patterns of their shoppers. Based on these patterns, the website recommends products that are likely to be bought by individual Amazon users.

    You may also personalize your social media ads by targeting specific demographics. The narrower and more specific your target, the easier it will be to personalize your ads. For instance, if you are targeting comic book fans to buy your action figures, t-shirts or art works, you may focus on a specific superhero or groups of superheroes in designing your products and ad posters.

    4. Make your marketing campaigns more interactive

    Instead of simply producing videos or writing articles, you may also develop free apps or free online games. Even if you are promoting non-tech related products such as baby care products, it is possible to design apps and interactive games for the purpose of marketing what you offer.

    Hyper casual games are now becoming very popular for mobile device users, and you can try developing marketing campaigns based on these games.

    Technology is definitely a tool that can make your job easier.

    If you know how to use it wisely and skilfully, it can significantly improve brand engagement and conversion rates. Just like in using other types of tools, you must know which tool to use, how to use it and how to be creative in using it.

    AUTHOR BIO

    Hisham Wyne is an award-winning copywriter, brand consultant and content creator based in Dubai. He has over a decade’s experience in helping brands get their messages right. From crisp web copy and zippy brochures to in-depth company profiles and analytical annual reports, Hisham makes words work for you – so you can sell better, gain visibility, and give your brand a unique voice.

    Twitter: https://twitter.com/HishamWyne
    LinkedIn: https://www.linkedin.com/in/hishamwyne/

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    Google Pixel 3 – First Impressions, Specifications, Verdict & Price

    google pixel 3

    The Google Pixel lineup is no doubt, one of the most successful smartphone range in the market right now.

    With the great design that feels & exudes the premium flagship style – one could never keep the Pixel smartphones down without admiring the beauty. To top it off – it’s made by Google so latest Android updates arrive as and when they’re released.

    Moving on to the third generation Pixel lineup we have the new Google Pixel 3 – featuring a 5.5 inch Always ON display commonly found in todays flagships. We’ll be going through the features now.

    Design

    The display in Pixel 3 has rounded corners compared to Pixel 2 which had sharp corners. Also the screen size is bumped up to 5.5 inches from the 5 inches we’ve seen in Pixel 2. ( We’re not at all talking about the XL variants in here ). The Display is an OLED panel made by LG & not by Samsung which manufactured display for Pixel 2.

    pixel 3

    There is less wasted on top & bottom of display & that makes Pixel 3 the first one to have a better Screen-To-Body Ratio than older generation devices. The top bezel has the usual stuff – two cameras, the earpiece & no notification light.

    The Rear is the usual two color finish that we love, and that’s what makes Pixel devices stay unique & maintain a playful cool look.

    The frame itself is pressure sensitive, and it can react to a squeeze by launching the Google Assistant as well as silencing incoming alerts and alarms. The feature’s called Active Edge, its sensitivity is customisable & could be turned off in case you are not a big fan of this.

    There’s a USB-C port for everything from charging to listening music ( no headphone jack ) & a Nano SIM card tray at the bottom. No MicroSD slot though. We wouldn’t be surprised anyway.

    Camera

    If there’s one thing that Pixel devices do far better than the rest of the flagships – its the camera. It’s surprising that despite sticking to their single primary camera policy – Pixel devices always stay in par with the dual & triple camera ( Huawei ) setups found in competing flagships.

    The dynamic range of the shots & sharpness is mind blowing & even if it doesn’t always beat the OnePlus 6T’s image quality, the images look exceedingly on par.

    But then Google has its own thing on the software side and it has machine-learned to somehow make better use of this hardware than others. There’s image stacking going on for HDR, the camera is taking shots before you hit the shutter so it has the necessary frames for when you actually do decide to tap.

    Pixel 3 does have a new feature up its sleeve – The NIGHT SIGHT.

    • Night Sight takes multiple photos (up to 15, according to Google) and then combines them into one image. It feels like an enhanced version of HDR, which uses a similar technique.
    • The number of photos it takes in the mode is dictated by the level of darkness in the space you’re taking it.
    • When taking a Night Sight photo, you need to keep the phone as stable as possible to get the best results. If you’re moving around too much, there’s a good chance the image will be blurry.
    • If you have the camera in automatic mode, the app will recommend you activate night mode to get more light in the shot, especially when it is too dark.

     

    google pixel 3 night sight
       Without NightSight (L) & With NightSight (R) Source: 9to5google

    Hardware & Battery Life

    Qualcomm Snapdragon 845 is what powers the new Pixel 3 & is paired up with Adreno 630 graphics chipset. Pixel 3 comes in two storage variants 64GB & 128GB with no expansion facility – so choose wisely.

    As for the RAM – nothing’s changed. While other OEMs go from 6GBs to 8GBs ( Recently Xiaomi announced that it’s newest flagship gonna sport 10 gigabytes of RAM ) Google’s still sticking on to its 4GB limit. And this is where better optimisation & memory management wins over increase in amount of memory.

    For charging, Pixel 3 supports the Power Delivery standard, just like every Pixel before it. It comes with an 18W charger in the box that takes it from flat to full in 1:42h which isn’t bad. At the 30-minute mark you’d be looking at a 45% charge.

    pixel 3 stand

    The Pixel Stand is an optional wireless charger for the Pixel 3. It will itself only work with a Power Delivery adapter, and there’s one in the box. The Stand offers wireless charging at up to 10W (and as of now is the only wireless charger that can go this high with the Pixel 3), takes about 2:25h for a full charge from zero. That is, if you’re not using the Pixel’s Assistant in the meantime.

    Android 9 Pie

    Pixel 3 comes pre-loaded with Android Pie out-of-the-box. It’s no surprise that Google always prefers Pixel devices to get updates first.

    The Pixel launcher is all gestures, by the way. Tapping on the Pill button (that what Google calls it) takes us to home screen. Flick Right to switch between two of the most recent apps, Swipe Up from bottom to reveal the task switcher ( you can also access multi window via this ), and a longer swipe up leads to the All Apps Drawer.

    There’s a Digital Wellbeing feature that lets you monitor the amount time you spent on your smartphone, count the number of times you unlocked your phone etc.

    Just in case the phone usage gets too high you can set limits for using each app & you’ll be notified upon the limit. A neat feature.

    Titan M Security Chip

    The chip is a security module that was made by Google itself, and it works to protect the Pixel 3 + 3 XL against all sorts of potential threats. Since Titan M is a physical piece of tech, it’ll help protect against hardware-specific exploits such as Spectre, Meltdown, and Rowhammer much more efficiently than phones without it. On the technical side of things, Google explains the following:

    Including Titan M in Pixel 3 devices substantially reduces the attack surface. Because Titan M is a separate chip, the physical isolation mitigates against entire classes of hardware-level exploits such as Rowhammer, Spectre, and Meltdown. Titan M’s processor, caches, memory, and persistent storage are not shared with the rest of the phone’s system, so side channel attacks like these—which rely on subtle, unplanned interactions between internal circuits of a single component—are nearly impossible. In addition to its physical isolation, the Titan M chip contains many defenses to protect against external attacks.

    Verdict

    The Pixel 3 is a device which you buy without regret, and Google’s ecosystem & deep integration of its services cement down this point. Pixel 3 will be the one to receive updates first & Google releases update patches & new features time to time. The support is also pretty awesome.

    But while devices at this price range are offering a bigger battery & presence of dual cameras, that missing feeling is surely here to stay. But the optimisations done to software does address these issues to a large extent.

    The price starts at $899 for 64GB model to $999 for the 128GB one.

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    None of Apple’s latest laptops come with regular USB ports

    macbook pro

     

    As Apple has done with its more recently updated MacBook Pro laptops, Apple added USB-C/Thunderbolt 3 ports to its new MacBook Air lineup. It allows users to plug in a USB-C/Thunderbolt 3 adapter to connect a wide variety of devices — including monitors, external hard drives, and even power for charging — into a single port on the new MacBook Air.

    The Thunderbolt 3 standard, which uses the USB-C port, is fast and powerful enough to support a lot of devices and extremely fast data transfer speeds. That’s why it can be used to plug so many different devices into a single port.

    This USB-C dock lets you plug in devices with varied ports into a single USB-C port on a MacBook. 

    In the new MacBook Air, Apple also removed the regular USB-A ports we’ve been using for the last couple decades. That means the Apple doesn’t sell a modern laptop with modern specs with regular USB ports. The MacBook, new MacBook Air, and MacBook Pros do not have USB-A ports.

    On one hand, USB-C/Thunderbolt 3 is great. On the other hand, it means buying more accessories, like adapters and docks, like the one above, that weren’t necessarily needed before Apple’s move to an all USB-C lineup. I don’t want to bash USB-C/Thunderbolt 3 too much, as it’s certainly the future, but it does require extra costs and things to carry around.

    Apple is still selling its old MacBook Air for $1,000, but I wouldn’t recommend it at this stage. The new models are only $200 more expensive at $1,200 and come with newer, more powerful specs and features, as well as a modern design refresh.

    You can also still buy refurbished, higher-specced models of the old MacBook Air through Apple’s Refurbished Mac store, but I wouldn’t recommend those, either. Refurbished models start at $1,900 on the Refurbished Mac Store, which is way more expensive than the new MacBook Airs with better specs, features, and design.

    For now, the only Apple computers that come with regular USB-A ports include the old MacBook Air, new Mac Mini, iMacs, iMac Pro, and the 2013 Mac Pro.